Y-3 in Paris: Motion in Technicolor

It always feels like a fast forward to the future when I see, feel and wear Y-3. The SS16 men’s collection presented at Paris fashion week on Sunday last week was no different – effortlessly elegant, expressively agile and most of all – contemporary. Thirteen years in 2016, Y-3 is still a strong partnership between Japanese design icon Yohji Yamamoto and adidas. For

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Mood Boosters: Adidas Originals AW 13/14

Hello, my name is Christo Mitov and I have PWPTSD – post winter post traumatic stress disorder. The memory of this morning in May when I woke up and I saw the snow on the ground is when something died inside me. However, the summer made it quite even. Among all the hot adventures and the sizzling hot days you’ll

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Beach Essentials 2013: Face-Kini

It’s a well-known fact that Grateful Grapefruit never seized to surprise with show-stopping trends – mostly hand-picked finds by our skillful fashion editorial staff. It’s a heavy cross to bear, but also an exciting quest to embark on. True to our adventurous spirit and hardcore fashionista beliefs, here comes the latest necessity for Summer 2013 and it is NOT a perfect body. It’s rare

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Facilitated Mess by Matthias Vriens-McGrath

Facilitated Mess was originally posted in the current issue of ZOO magazine. However, because you’re truly special and surprisingly fruity, you get 5 exclusive unpublished images by the powerhouse talent Matthias Vriens-McGrath.

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Paradise Serenade by Katja Hentschel

Katja Hentschel takes us on a timeless journey to Velassaru, Maledives together with model extraordinaire Bonnie Strange. While enjoying the sun and Paradise like view Katja decided to dedicate a serenade to this place and play Nancy Sinatra’s Ain’t No Sunshine to it. If you’re in the Northern hemisphere, shut the blinds, pump up the heating and play Katja’s Paradise

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Bela Borsodi

Bela must really hate models. Or human beings, for that matter. In his work, be it editorial or commercial, he uses models solely as mannequins for the items he’s featuring. In a way, this is both an interesting commentary on the industry and a real chance for body parts models to hit it off. Bela Borsodi was born in Vienna

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Jeremy Scott by Luca Finotti

Luca Finotti is a video director and video editor working in the fashion world who lives between New York and Milan, where he grew up. He has been the head of video production for “Frankie Morello” since 2008. Speed and colors are his hallmarks, while his shooting and editing style pays homage to the aesthetic purity of photography of the ’20s.His

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Coked Out Fags

Berlin is a city full of aspiring designers and innovators. Some of them find a stage to express themselves during Berlin Fashion Week – right under the spotlight, in the tent at Brandenburger Gate. Others end up at a studio in a warehouse in Kreuzberg. These photos are the full series of shots of the type of behavior that has

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Thom Browne Autumn Winter 2012 2013

Is Thom Browne for real? The New York-based designer famous for his prankster fashion collections took his irony and sarcasm to a completely new level. The Herman Munster inspired show separated the fashionistas in two poles – those who hate the  new collection and those who love it but wouldn’t really wear it. Women’s Wear Daily said Browne’s “silly show”

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Walter Van Beirendonck Autumn Winter 2012 2013

This is maybe one of the most captivating collections of Fashion Week season 2012/2013. The Belgian designer and agent provocateur Walter Van Beirendonck used exclusively faceless models to present his new collection. Usually when you watch a runway show your perception of the models is not really one of human beings. However, Walter took this concept to a new level

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Burberry Prosum Autumn Winter 2012/2013

Burberry showed their Autumn Winter 2012 Burberry Prosum collection during Milan fashion week. Some of the silhouettes included heritage trench coats, oversize college stripe trench coats, slim single breasted heritage trench coats, luggage lock duffle coats, slim sartorial tailoring, sartorial double breasted top coats as well as sartorial tailored Chesterfields. What caught my attention were the quilted shearling field jackets,

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The Day The World Went Away

There is only one description for Pierre Debusschere‘s work: epic. His latest fashion films, The Lake and The Day The World Went Away (as well as the project for Nowness and  AnOther Man) are just another confirmation of this fact. Mr. Debusschere ignites a chain reaction of goosebumps allover my body with the combination of striking visuals and sound that

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