The well-groomed man by S.T VALENTIN

Because appearance is everything, you should buy S. T VALENTIN. At least that’s what the slogan of the sophisticated store in Aarhus, Denmark. In the small city with almost 250 thousand citizens, there seem to be a lot of picky gentleman with fine taste, since the shop is calling out to a very special breed of clientele. S. T VALENTIN is

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The Game Of Things by Christian Straub

Christian Straub is back and this time he brings many things into motion, however on a metaphysical level. Things talk relationships. This is the premise for THE GAME OF THINGS, Cristian Straub’s latest fashion short film for German fashion label Ethel Vaughn. A woman is haunted by her past, by things and moments she once shared with someone. As the film unfolds we get

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James Long’s Sandals With Socks

This is way beyond ridiculous. I thought twice, no gazillion times before even starting to write this post. Should I acknowledge kitsch and lack of taste and creativity? Of course not, but having a good laugh over ridiculous fashion collections is always in. So here is our guy, James Long with his latest Spring/Summer collection for 2012. Welcome to the

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Iris Van Herpen: Capriole

Iris Van Herpen can either talk to aliens or see the future. Either way, her collections are unearthly beautiful and technologically creative and inspiring. Her Autumn/Winter 2011/2012 collection is just another proof for the Dutch fashion innovator’s genius. Of course, at Paris Haute Couture she didn’t present something basic you could wear when you throw the trash or go to

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#1 Strike A Pose: Sebastian Pielles for Doze

Grateful Grapefruit is not a fashion blog. I guess that sentence just ate  the potential fashion ad and product placement budget. But anyway – if fashion ad placers are smart enough would start filling up my inbox with mails for potential cooperations right this moment. At the end of the day surprise has always been the key to successful advertisement

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VIRTUAL CATWALK DOCUMENTARY w/ NICOLA FORMICHETTI

Nicola Formichetti is a visionary and  a multi-talent: Dazed’s former creative director, Lady Gaga’s stylist, designer for Mügler and Vogue Hommes Japan inspiration. He is constantly pushing the boundaries of fashion and reaching new frontiers. Nowhere else is that as obvious as in the documentary below, screened exclusively on Dazed Digital, where we get to follow Formichetti through the process of

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Six Wolves: Redefining Model Casting

Beards are definitely in this winter more than ever. All major fashion labels included them as a must-have accessory for their upcoming summer 2012 collections. However, we already know that beard is not everyone’s cup of facial hair and growing some patches of hair on your face would rather make you look ridiculous than cute and trendy. However, I’m leaving the beard trash

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Beard Fashion Spring/Summer 2012

To say that seeing bearded men present future fashion collections is more than a rarity, is an understatement. Dolce & Gabanna, Gucci, Dior, present their upcoming collections on boys on the verge of puberty carrying actually pretty few of the external characters of the sex such as body or facial hair. Well, the time has come that some designers shake

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Matthias & Donovan Vriens-McGrath: BL33N, FR33DOM and S3X

UPDATE: BL33N.com is finally officially open! Yesterday my inbox had only one name in the sender section: Matthias Vriens-McGrath. There was also one single subject: BL33N. We were obsessing about the magazine, the clothes, the artists, the faces representing the idea and the images. It is a dog’s life choosing from the whole collection, so I will make it easy

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Berlin Fashion Week Picks

Berlin Fashion Week is usually rather dull than interesting and rather boring than thrilling. The runways are flooded with designs and models that don’t really belong there and the crowd consists of people whose opinion about fashion is as important as Anna Wintour’s opinion about nuclear power. However, there are some shows that got me excited so far and designer

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MJÖLK AW 11/12

If you are a devoted follower of this zine you definitely know by now about the existence of a secret back door in the Grateful Grapefruit headquarters leading to a fanatic Ginger Cult. I have to admit, this was the first thing that caught my attention on the new AW 2011/2012 MJÖLK collection. Might sound shallow, but we all know that

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Odyn Vovk

Odyn Vovk [oh•din vah•k] stands for One Wolf in Ukranian. It also stands for a LA based fashion label created by Austin Sherbanenko. His work he describes like a “reflection on my youth and being inspired by anything that sparks my curiosity. The collection is designed without the structured direction that a hard lined story would offer. I have a much more

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